AI search is becoming the way many customers find you. Here are the key takeaways from the event “How You Position Yourself in AI Search”, hosted by More Alliance in Gothenburg last week — on how to build content, brand, and channel strategy for a world where both humans and AI agents read your website.

August 2, 2026 was set to be one of the big dates in the EU's AI Act. That's when the full requirements for high-risk AI systems were originally due to take effect. That didn't happen. Through the so-called Digital Omnibus regulation, the EU has pushed back the heaviest requirements — but that doesn't mean companies can sit back. Several important parts of the legislation are already in force, and more is on the way as early as December. Here's a summary of where things stand